National Coupon Month began 13 years ago, introduced by the non-profit trade association Promotion Marketing Association to heighten the awareness to savings and increase coupon usage and has become a month-long celebration of savings each September.
The History of Coupons…
1886: Coupons are born! John Pemberton, a pharmacist in Atlanta, creates the recipe for the syrup that makes Coca-Cola and gives out FREE drink cards to people on the street, encouraging them to try the new drink at his pharmacy.
1891: Asa Candler, who bought the formula for Coca-Cola, arranges with pharmacies to direct-mail account-specific coupons to customers for a free glass at the soda fountain.
1894: Coca-Cola converts their free coupon to a version that is good anywhere the product is sold. Retailers redeemed the coupons with proof-of-purchase of the syrup for reimbursement.
1895: C.W. Post distributes the first cents-off coupon worth a penny toward his new cereal, Grape Nuts.
1930s: Coupons become a staple in the American household because of the Depression.
1957: The Nielson Coupon Clearing House becomes the first clearing house devoted to coupon redemption. Coupons have created a new industry.
1965: 50% of American households are now coupon users.
1975: Coupon popularity continues to grow. Over 35 Billion coupons are distributed and 65% of American households clip coupons.
1998: America celebrates it very first National Coupon Month.
2008: 89% of consumers use coupons while shopping to save money as prices rise.
2009: A total of 311 Billion coupons were distributed – the largest single-year distribution. Shoppers saved $3.5 Billion with coupons.
2010: Coupon distribution and redemption continue to build on record-breaking growth trends of 2009. Consumer purchase behavior points towards a permanent shift to value ans savings as the US recovers from the worst recession since the Great Depression.
- Coupon redemption in the first half of 2010 increased by 7.9%, outpacing results in the first half of 2009. Consumers saved $2 Billion with coupons.
- Coupon distribution in the first half of 2010 increased by 11.4%. Marketers offered 18 Billion more consumer packaged goods coupons during this time.
- CPG marketers continue to allocate the largest share of coupons (85%) in the free standing insert.
- In 2010, the internet continues to grow at a much faster pace than all other distribution media; up from 79% from a year ago, but it only represents 1.2% of all coupon distribution.
- 91% of shoppers would walk away from the “perfect item” if it wasn’t on sale. 73% would come back later during a sale with a store coupon; 19% would go to the sale racks instead.
- CPG distribution increased by 11% in 2009. Consumers redeemed 3.2 Billion coupons – a 23% increase in 2009, saving $3.5 Billion with those coupons.
- 73% of shoppers stock up on an item when they find a bargain.
- 77% of consumers use CPG coupons on a regular basis.
So, in honor of National Coupon Month…
I will concentrate more of my posts on where to find coupons, how and when to use coupons, pairing coupons and sales, and much more on coupons, coupons, coupons!
To begin, here are a few internet coupon sites that allow you view available coupons, and print the coupons you want. Most of them will allow you to print TWO of each selected coupon (although there are some exceptions).
Posted by CrimmyLynn